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red and blue ocean – for each 10 questions for more peace

red and blue ocean – for each 10 questions for more peace

Red and blue ocean – let me dive into more deeper regions with you, where this theory comes from:

The red and blue ocean theory is a business strategy tool that helps companies succeed in a competitive business environment. The terms “red ocean” and “blue ocean” were coined by Chan Kim and Renée Mauborgne in 2005[5]. Here are the key differences between the two:

Red Ocean definition:
– An existing market with many competitors
– Companies try to outperform their rivals to grab a greater share of the existing market
– Cutthroat competition turns the ocean bloody red
– Companies have to choose between creating more value for customers and a lower price[4]

Blue Ocean definition:
– A market yet to be discovered with no competitors
– Companies create new land, not divide up existing land
– Companies focus on creating new market space that is uncontested
– Companies find and develop “blue oceans” (uncontested, growing markets) and avoid “red oceans” (overdeveloped, saturated markets) [6]

Blue ocean strategy offers a unique approach to growth, but companies must consider a large amount of risk with blue ocean initiatives[1]. Blue oceans denote all the industries not in existence today – the unknown market space, unexplored and untainted by competition. Like the ‘blue’ ocean, it is vast, deep and powerful – in terms of opportunity and profitable growth[2]. Companies can utilize both blue ocean and red ocean strategies to their advantage. For example, Apple has used both strategies to succeed in the smartphone market crowded with significant players[4].

Sources for the red and blue ocean theory:


Now to our theory:

How about moving more gently in the red ocean, where there is not only a lot of competition, but also more jostling and perhaps even bullying. An essential question that I always ask myself in the red ocean is:

What impact do my goals have in the red ocean?

After all, in the end it is always about righteousness. God gave us the commandments. And as in the small so in the large, it is important not to steal, not to kill, not to desire his next good and man or woman.

So it is by far easier to move in the blue ocean, even formally with enormous degrees of freedom, because there is almost no competition. One speaks also then of a niche or an area which is unique. In this area, I always ask myself the question:

How can I best stay here in the blue ocean? Preferably forever.

Is so, comfort or not, but everyone wants peace, the fruit of justice! Or?

Here are another key questions associated with each “ocean”:

Key Questions in the red ocean:

  • Who are our main competitors?
  • What is our market share compared to competitors?
  • What are the existing industry standards and practices?
  • How can we outperform competitors in the existing market space?
  • What are the key factors that customers consider when choosing between competitors?
  • How can we reduce costs and increase efficiency within the existing market boundaries?
  • How can we defend our market position against new entrants or disruptors?
  • Are there any untapped market segments within the existing industry?
  • How can we differentiate our products or services from competitors?
  • How can we maximize profitability within the existing competitive landscape?

Key Questions in the blue ocean:

  • What are the unmet needs or pain points of non-customers in the market?
  • Are there any industries or markets that are not yet explored or untapped?
  • How can we create a new market space where competition is irrelevant?
  • What factors can be eliminated or reduced that are typically taken for granted in the industry?
  • What factors can be raised or created that are currently absent in the industry?
  • How can we redefine the industry boundaries and our target market?
  • What new value can we offer to customers that is different from existing alternatives?
  • How can we attract non-customers and convert them into loyal customers?
  • How can we leverage technology or new trends to create a unique market space?
  • How can we align our resources and capabilities to execute a successful Blue Ocean strategy?

These questions serve as starting points for analyzing the existing competitive landscape (Red Ocean) and identifying new opportunities for innovation and market creation (Blue Ocean). They help businesses think strategically about their positioning and explore new avenues for growth and differentiation.

What do you think? Give us comments below and let´s start a discussion about it, to bring more peace in our economy.

Many Greetings, TomFuturo.

About The Author


Self-employed and trained coach. Several startups. was an e-project manager and analyst at well-known companies in highly competitive industries and thus have great knowledge about it. I have a broad knowledge in digital marketing. My love for the subject resulted in a technical book in 2014. In addition, I have already taught digital marketing at the adult education center years ago and you will be amazed, with content that is still relevant today. You also want to build a foothold on the net? Do you have the desire and strength to discover your own niche, or do you already have a long-standing hobby for which you burn? I can only warmly recommend my book that will take you from 0 to 100 within weeks. It is not particularly extensive, but it is a bit strange, because you will really take off afterwards! Be there, unleash your power for more!


  1. Dr. Erich langer, msc

    The Red Ocean should be avoided as much as possible, but you can also survive in a red ocean in a niche in the shark tank and thus create a Blue Ocean.

    • TomFuturo

      Erich, thats a cool idea around the oceans! ^^ Thanks for sharing! Have you already thought about this in more detail?

  2. Grisu

    Nice comparison.
    Red and Blue Ocean.
    This makes this otherwise very factual discussion about the market, its barriers and competitors vivid and therefore emotionally more tangible.

    So the comrades-in-arms may be whales that filter the sea and sharks that cavort when the prey is slightly injured and is facing the end.

    Even the guerrilla tactics have a little animal left – for example the Kracke. This is also available in small format, the squid. He fits through every crack and is cunning when he wants his prey.

    Thanks for this great input about oceans.
    Made my day and still encourages me to think creatively three hours later.
    Greetings, Grisu

    • TomFuturo

      Hey cool Grisu, I’m very glad to hear that it stimulates thought. I’m already curious what else will come in this area. Every comment can be helpful to find more peace! Oh man, I love market discussions. Many greetings Thomas


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