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A poet about an email, that never comes.

An email that never comes, A message lost in time, A longing in my heart, A hope that won’t resign. I check my inbox every day, I wait with bated breath, For words that never seem to come, A message lost in death. My heart beats with anticipation, For a sign, a word, a clue, That you’re still out there, waiting, And you feel the way I do. But the days turn into weeks, And the weeks turn into months, And still, I wait and wonder, And my heart begins to slump. Did you forget me? I wonder, Did I ever cross your mind? Or was I just a passing thought, Left far behind? So I sit here in my sorrow, And I wait for what may be, But deep down, I know the truth, An email that will never come to me.

Why Double Opt-in? Double opt-in is a process used by email marketers to confirm that a user has willingly subscribed to their newsletter or email list. This process involves sending an initial email to the subscriber after they have entered their email address, asking them to confirm their subscription by clicking on a verification link or button. Once the subscriber confirms their subscription, they will receive another email welcoming them to the email list or newsletter.

Double opt-in is an important practice for several reasons. Firstly, it helps to ensure that the subscribers on your email list are engaged and interested in your content, which can lead to higher open rates and click-through rates. Secondly, it helps to prevent spam and fake email addresses from being added to your list, which can damage your sender reputation and result in lower email deliverability rates.

By implementing double opt-in, you can be sure that your subscribers are genuine and interested in your content, and you can build a high-quality email list that will help you achieve your marketing goals. So if you’re looking to improve your email marketing strategy and build a loyal following of engaged subscribers, double opt-in is a great place to start.


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